Freedom Industries, International Nutrition Fail Miserably In Crisis Management Tests

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Episode #60 of The Crisis Show, recorded January 22, 2014, examined how two companies -- Freedom Industries and International Nutrition -- failed crisis management basics in the aftermath of their respective crisis situations.   Host Rich Klein of Rich Klein Crisis Management in New York was joined by Gerald Baron of Agincourt Strategies

Links related to this episode:

Video of press briefing with Gary Southern, President of Freedom Industries

Initial statement issued by Freedom Industries

Commentary on Freedom Industries in West Virginia Metro News

Gerald Baron's blog post about Freedom Industries

Associated Press story about building collapse at International Nutrition in Omaha, NE

CORRECTIONS: In our intro, we incorrectly identified one of the companies as Freedom International. It is, in fact, Freedom Industries. We also misspoke in our intro about casualties in the water contamination incident caused by chemicals leaked from Freedom Industries. Thankfully, there were no deaths reported from the water contamination incident in West Virginia. However, in the building collapse at International Nutrition in Omaha, two people died and 17 were reportedly injured. We regret these errors and wanted to set the record straight. 

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Rich Klein



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About Rich Klein

Founder/Host The Crisis Show President, Rich Klein Crisis Management & Rich Social Media


  1. Farmers now have “go to jail jobs” too | Crisisblogger - January 29, 2014

    [...] be eliminated, is building reputation equity before something bad happens. I commented on this on Rich Klein’s “The Crisis Show” last week looking at the very different press coverage and social media comment about Freedom Industries vs. [...]

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